The Use of Pathos, Ethos and Logos in Advertising Essay

Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firms products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals:†¦show more content†¦That scene is impressive because the guy falls down while taking the purse out of her mouth. This commercial prove that by using Close - Up, your teeth will be stronger and healthier; you protect your teeth, they protect yours elf. This commercial is not only attract women, it attracts all people who want to have a healthy teeth. By pointing that scene, this commercial is successful by proving what is the benefit of using Close-Up toothpaste. Another typical commercial that has a great influence to charity of customer is: Tide Loads of Hope. It attacked directly to customer’s charity with the message: littlest things can make a big, big difference. On the commercial, they ask us go to www.tide.com and purchase a Tide Vintage T-Shirt for helping people who get affected by disaster. This commercial appeared after Hurricane Katrina, and Louisiana disaster, and Hurricane Ike. By attacking charity of everybody, this commercial appeal to the viewer’s pathos: by buying a Tide Vintage T-shirt, we together can help people affected disaster by sending Tide’s mobile Laundromat fleet to the location affected by disaster for free service as washing, drying and folding the clothes. Especially, al l profit from this program will support for families affected by disaster, so we buy Tide product not only for cleaning clothes but also for helping disaster victims. Because of the importance of supporting disasters victims, the well-designedShow MoreRelatedUse of Logos, Ethos, and Pathos for Rhetorical Appeal in Advertising1020 Words   |  4 Pagesadvertisements use images to enhance the impact and appeal of logos, ethos, and pathos. One of the most influential advertisements that is frequently shown on television that use these three appeals is the American Society for the Prevention of Cruelty to Animals (ASPCA) commercials that urge viewers to help the organizations by adopting an animal in need, by donating money, by volunteering their time, or a combination thereof. 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Furthermore, these aspects can also be found in outside sources such as advertisements, medias and people tryingRead MoreHow Persuasion Is The Most Important Aspect Of Advertising988 Words   |  4 Pages Persuasion is the most important aspect of advertising. The elements used to persuade audiences are known as ethos, logos, and pathos. Ethos establishes credibility or authority, pathos evokes emotions, and logos appeals to logic. In advertising, pathos is the most common appeal. The advertisement selected for this analysis is designed to target smokers through the use of ethos, pathos, and logos. In the Quit.org commercial, pathos is the most present of the three appeals. The effectiveness of